WHAT IF...TARIFFS?

WHAT IF...TARIFFS? features a square Bioceramic case and edge-to-edge biosourced glass that allows a side view of the watch’s dial. The blue square dial, complemented by an integrated biosourced strap, is adorned with glow-in-the-dark hands. The inversion of Arabic numerals 3 and 9 on the dial subtly references the number 39. Paired with the percentage symbol found on the battery cover, this inversion hints at the US tariffs imposed on Switzerland and the deeper narrative woven into the watch’s design.